After the incredible energy and success of Madeira, the Golf Business Conference continues its journey in 2026 in Vilamoura, Portugal.
A destination where golf, hospitality, tourism and lifestyle continue to evolve together and where some of Europe’s most forward-looking golf businesses are actively shaping the future of the industry.
This year’s central theme is Experience.
Because golf facilities are no longer only delivering golf. They are delivering atmosphere, hospitality, connection, emotion and reasons for people to return. Expectations from golfers are changing rapidly and facilities everywhere are exploring how technology, service, operations, design and customer experience can work together to create stronger and more meaningful engagement.
Over the coming months we will announce speakers from inside and outside the golf industry who will share perspectives on hospitality, technology, staffing, operations, customer behaviour, entertainment and the changing business models behind successful golf facilities.
At the same time, the conference will place even more focus on conversation and exchange between participants themselves. Some of the best ideas in golf still happen when operators openly share experiences, challenges and solutions with one another.
From independent facilities to large multi-course operators, the Golf Business Conference brings together the people shaping the golf experience across Europe and beyond.
Alongside the conference programme, participants will also have the opportunity to experience some of Vilamoura’s leading golf facilities and enjoy a few days of connection, learning, inspiration and of course great golf in the Portuguese sun.
Pre-registration is now open and speaker announcements will start soon. Click HERE to go the the conference website.
11–13 November 2026
Vilamoura, Portugal
Let’s Play Together.
