“Our world is changing. Women now have more influence than at any other time in our history, and these shifting demographics are having a profound effect on our culture, our society, and the economy. Their increasing power as an emerging market represents an industry-changing opportunity.”
VISION 2020 Survey
In the VISION 2020 survey we asked golf course owners and managers what market they see the greatest potential in, the response was an overwhelming 73% in favour of the female market.
Growing Womens Golf – Syngenta
Golf in the UK has an opportunity to grow if clubs and courses become more female friendly and offer flexible playing options, according to new research commissioned by Syngenta. The study found more women would be interested in taking up golf if they could learn with female friends and family, and play on shorter courses offering the option of nine or six-hole rounds. Read more
Burhill Golf – Pirate Island Golf
Burhill Golf provides there guests with a real family experience on their facility, Pirate Golf. With this product the entire family can enjoy playing golf. It’s not mini-golf, it’s not even crazy golf – it’s Adventure Golf. Read more
Marriot – Family Golf Festival
The Marriott Family Golf Festival, which encourages parents and children to learn and play the game together, invites families to Marriott Golf Academy? for a fun-filled day of free golf instruction, Golfers of all ages and abilities are invited to join their family members and experience the true meaning of “family togetherness on the links,” Read more
VIDEO RESOURCES
Golf 2.0 Connecting with her
Sandy Cross, PGA of America’s Director of Women’s and New Market Initiatives discusses the strategic initiative to substantially grow women’s participation and retention in the game of golf. View
Thimon de Jong – Understanding Millenial Women
An insightful presentation from Thimon de Jong from his presentation: ‘Millennials – understanding tomorrows consumers today’. View
VISION 2020 – On Tour
Throughout 2015 and beyond the EGCOA will be travelling across Europe and beyond to present the findings of VISION 2020 to EGCOA members association and golf industry associations and federations. If you would like to get involved or have VISION 2020 presented at your event please get in touch! We would be happy to share the Future of European golf with you. Contact the EGCOA.
PGA’S of Europe Annual Conference Turkey
Lodewijk Klootwijk – EGCOA director ran a series of 4 workshops with representatives of National PGA’S & PGA pros outlining the 4 key opportunities of VISION 2020 at the 2014 annual PGAS of Europe conference in Turkey.
Dutch – National Golf Conference
VISION 2020 will be presented to over 300 owners and managers at the annual event hosted by the Dutch Golf Course Owners Association.
GolfBic – UKGCOA Conference
VISION 2020 will be shared with delegates at the annual GolfBic event hosted by the UKGCOA at the Forest of Arden.
