Golf Business Conference 2026 | Registration now open

GCAE Conference 2026

Creating the Golf Experience

📍 11–13 November | Vilamoura, Portugal

Driving Change. Together.

📍 10–12 November | Madeira, Portugal

Europe’s Boldest Gathering of Golf Course Leaders

The golf experience is changing. So are the customers we welcome, the people we employ and the way we run our facilities. For golf course owners and operators, the opportunity is to understand those changes and turn them into better experiences and stronger businesses.

The GCAE Conference 2026 brings us together in Vilamoura for three days of learning, discussion and connection around one central theme: Creating the Golf Experience.

From the course itself to people, technology, sustainability, data and the customer journey, we will explore what shapes the experience today and what will shape it tomorrow. Expect practical insight, different perspectives and plenty of time to talk with people facing the same decisions across Europe.

If you own, operate or lead a golf facility, this is your conference!

GCAE

For Owners and Operators, by Owners and Operators

Whether you operate a single independent golf course or manage facilities across different countries, the GCAE Conference is built around the decisions you face every day.

You will hear from golf operators and experts from inside and outside the industry, sharing practical experience, new ideas and different perspectives on how we can create a better golf experience.

From leadership and customer behaviour to technology, sustainability, data and the changing ways people discover and enjoy golf, the programme looks at the whole business of running a golf facility.

You will leave Vilamoura with ideas you can use, questions worth taking back to your team and a stronger European network of people who understand your business.

Why Attend

The best ideas rarely come from a presentation alone. They come from the conversations around it, from comparing experiences and hearing how others approach the same challenges.

At the GCAE Conference you will:

  • Connect with golf course owners, operators and industry leaders from across Europe
  • Hear practical examples and fresh perspectives from golf and beyond
  • Explore how customer behaviour, leadership, technology, data and sustainability are changing the golf experience
  • Share experiences with peers who understand the realities of running a golf facility
  • Make time for the conversations that often continue long after the sessions end
  • Play golf together and enjoy Vilamoura and the Algarve

From the conference room to the golf course and the conversations in between, the GCAE Conference is about learning from each other, challenging our thinking and building stronger connections across the European golf industry.

GCAE

More Than a Programme—A Community

The strength of the GCAE Conference is in the people who attend.
This is a space where knowledge flows freely, partnerships begin, and friendships are made. Whether you are swapping stories over dinner or sharing insights during a workshop, you will be surrounded by the people who understand your challenge, because they live them too.

From casual drinks to strategic discussions, this event builds the kind of network that stays with you long after you leave!

Speakers

Colin Mayes

Job Title

Registrations are open! Click on the button at the top to go to the dedicated Conference webpage. 

Colin Mayes

Job Title

Registrations are open! Click on the button at the top to go to the dedicated Conference webpage. 

Colin Mayes

Job Title

Registrations are open! Click on the button at the top to go to the dedicated Conference webpage. 

Colin Mayes

Job Title

Registrations are open! Click on the button at the top to go to the dedicated Conference webpage. 

Ready to Be Part of It?

Registrations are open! Click on the button to go to the dedicated Conference webpage.

You will find info on speakers, the program and registration button. See you in Vilamoura!