The biggest opportunity for golfvenues is the 5,5 inches between your customer’s ears
With apologies to Bobby Jones By Stephen Smith, Chief Neuroscientist at Sport Psychology Ltd. Following his keynote at the 2025 GCAE Golf Business Conference in Madeira, Stephen Smith takes the conversation one step further. How can golf venues use behavioural neuroscience to influence customer experience, loyalty and spend? As everyone who has ever attempted this […]
Autonomous mowing – why we should all embrace it!
Partner Insight | Toro The next step in golf course management is already here Autonomous mowing has long been positioned as the future of golf course maintenance. Today, it is more than a concept and is becoming part of daily operations at golf courses around the world. And it is part of something bigger. Technology […]
What your Golf Car fleet is really costing you
Partner Insight | Yamaha Golf A practical guide for facility owners and operators in partnership with Yamaha Motor Europe Most facilities know what they paid for their golf cars. Far fewer know what those vehicles are actually costing them. The purchase price is only the beginning. Over five years, the true cost depends on how […]
The 19th Room: Looking beyond your own business
Vilamoura, Portugal – The Golf Course Association Europe (GCAE) has launched The 19th Room, an invitation-only leadership initiative bringing together selected owners, operators, investors, consultants, architects, technology companies and other businesses that help shape the golf experience. Edition Zero took place from 15 to 17 June at Victoria Golf Resort & The Els Club in […]
Registration is open for the Golf Business Conference 2026!
Registration is now open for the GCAE Golf Business Conference 2026, taking place from 11 to 13 November in Vilamoura, Portugal. The conference brings together golf facility owners, operators and professionals from across Europe for three days of inspiration, practical business insights and opportunities to build new connections across the industry. This year’s programme focuses […]
The New Golf Economics – Part 3: New Formats and the Time Economy
Why this series Across Europe, golf facilities are navigating change from many directions at once. New habits, new technologies and new formats are reshaping how people discover the game and how value is created on the ground. With the New Golf Economics series, GCAE explores what these shifts mean for owners and operators. Not as […]
Golf Business Conference 2026
After the incredible energy and success of Madeira, the Golf Business Conference continues its journey in 2026 in Vilamoura, Portugal. A destination where golf, hospitality, tourism and lifestyle continue to evolve together and where some of Europe’s most forward-looking golf businesses are actively shaping the future of the industry. This year’s central theme is Experience. […]
The Toro Company reinforces long term investment in the European golf industry through expanded partnership with GCAE
The Toro Company, a global leader in turf, irrigation and landscape solutions, is expanding its partnership with the Golf Course Association Europe (GCAE). Building on years of collaboration, the renewed agreement places more emphasis on knowledge-sharing and practical support for golf facilities across Europe. Toro is known for its broad portfolio of equipment, irrigation and […]
GCAE launches the European Golf Benchmark
Measuring the real performance of golf facilities in Europe How big is the golf industry in Europe, really? It sounds like a simple question. Yet in most discussions about the future of golf, the answer is still largely based on one indicator: membership numbers. Membership data tells us something about participation in the sport. But […]
The New Golf Economics – part 2: Multi Sport
Why this series Across Europe, golf facilities are navigating change from many directions at once. New habits, new technologies and new formats are reshaping how people discover the game and how value is created on the ground. With the New Golf Economics series, GCAE explores what these shifts mean for owners and operators. Not as […]