The 19th Room: Looking beyond your own business
Vilamoura, Portugal – The Golf Course Association Europe (GCAE) has launched The 19th Room, an invitation-only leadership initiative bringing together selected owners, operators, investors, consultants, architects, technology companies and other businesses that help shape the golf experience. Edition Zero took place from 15 to 17 June at Victoria Golf Resort & The Els Club in […]
Registration is open for the Golf Business Conference 2026!
Registration is now open for the GCAE Golf Business Conference 2026, taking place from 11 to 13 November in Vilamoura, Portugal. The conference brings together golf facility owners, operators and professionals from across Europe for three days of inspiration, practical business insights and opportunities to build new connections across the industry. This year’s programme focuses […]
The New Golf Economics – Part 3: New Formats and the Time Economy
Why this series Across Europe, golf facilities are navigating change from many directions at once. New habits, new technologies and new formats are reshaping how people discover the game and how value is created on the ground. With the New Golf Economics series, GCAE explores what these shifts mean for owners and operators. Not as […]
Golf Business Conference 2026
After the incredible energy and success of Madeira, the Golf Business Conference continues its journey in 2026 in Vilamoura, Portugal. A destination where golf, hospitality, tourism and lifestyle continue to evolve together and where some of Europe’s most forward-looking golf businesses are actively shaping the future of the industry. This year’s central theme is Experience. […]
The Toro Company reinforces long term investment in the European golf industry through expanded partnership with GCAE
The Toro Company, a global leader in turf, irrigation and landscape solutions, is expanding its partnership with the Golf Course Association Europe (GCAE). Building on years of collaboration, the renewed agreement places more emphasis on knowledge-sharing and practical support for golf facilities across Europe. Toro is known for its broad portfolio of equipment, irrigation and […]
GCAE launches the European Golf Benchmark
Measuring the real performance of golf facilities in Europe How big is the golf industry in Europe, really? It sounds like a simple question. Yet in most discussions about the future of golf, the answer is still largely based on one indicator: membership numbers. Membership data tells us something about participation in the sport. But […]
The New Golf Economics – part 2: Multi Sport
Why this series Across Europe, golf facilities are navigating change from many directions at once. New habits, new technologies and new formats are reshaping how people discover the game and how value is created on the ground. With the New Golf Economics series, GCAE explores what these shifts mean for owners and operators. Not as […]
Pricing, positioning and tech: what stood out at NGCOA & PGA Show 2026
The NGCOA Conference and the PGA Show once again brought together a buzzing mix of golfcourse owners, operators, suppliers, professionals and industry partners. Fun busy days, full floors and lots of great conversations & exhibitors. Two themes stood out this year: pricing & positioning, and technology. 1. Pricing: from discounts to decisions and software For […]
The New Golf Economics – Part 1
Why this series Across Europe, golf facilities are navigating change from many directions at once. New habits, new technologies and new formats are reshaping how people discover the game and how value is created on the ground. With the New Golf Economics series, GCAE explores what these shifts mean for owners and operators. Not as […]
Troon International joins GCAE as Corporate Member
Amsterdam, December 2025 — Troon International has joined the Golf Course Association Europe (GCAE) as a Corporate Member, represented by DJ Flanders, Executive Vice President at Troon International. The partnership reflects the growing role of professional operators across Europe and connects Troon International to the ideas, data and peers shaping performance. GCAE represents Europe’s golf […]