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Uniting the Voice of the European Golf Industry
What is VISION 2020
VISION 2020 is an in-depth research project undertaken by the GCAE and its members to create an overview of the current situation in the European golf industry and develop an outlook for the development of golf till 2020.
What is the Goal?
The goal of the creation of the VISION is to give national golf course owners associations and their members a tool to build their strategy upon for the coming years to find and bind more players into the game of golf. A subsidiary goal is to create a road map for the GCAE (and its members) as to where the organisation(s) are to stand in 2020 and what measures are necessary to enable the achievement of such targets.
Why?
The golf business is changing rapidly both on the supply and demand side. Demand for the classic membership model is slowing down. Golf has a hard time binding new players in the game.
Questions to be answered:
Who is involved?
The VISION will be created in a workgroup format with all the members of the GCAE. Each national association play a key role in the development of the project. The poroject will also engage all stakeholders in the golf industry from National Federations to product and service suppliers.
Get Involved in VISION 2020
Latest VISION 2020 Articles
FootGolf: Passing trend or here to stay?
To understand the impact and possibilities offered by FootGolf, EGCOA spoke to our contemporaries within the industry.
Larvik Golf Arena has ROCKSTAR VISION
In this featured GOT VISION facility we head to Larvik Golf Arena in Norway to catch up with Scilla...
Leopardstown Golf Centre has over 2,500 lady members, how do they do it…?
In this featured Female and Family Friendly Facility John King of the EGCOA speaks to Joe O’Connor, General Manger…
Female & Family Friendly Facilities
View online version “Our world is changing. Women now have more influence than at any other time in...
Syngenta’s New Report Shows How To Grow Women’s Golf
The study found more women would be interested in taking up golf if they could learn with female friends…
EGCOA Honour Visionary Industry Leaders in 2014
2014 was a visionary year for the European Golf Course Owners Association with the successful launch of the VISION...
The Future of Golf has Arrived
VISION 2020, the European Golf Course Owners Association (EGCOA) latest research project, which has been developed to create a…
VISION 2020: A Collective Approach
#1 – Friendship After many years of growth, the golf industry clearly has challenges to adopt to the fast...
TENNIEL CHU TO ADDRESS 2014 EUROPEAN GOLF BUSINESS CONFERENCE
Tenniel Chu, Vice Chairman of the World’s largest Golf Club, Mission Hills China will address delegates at the 2014…
VISION 2020 Presented at the 2014 European Golf Business Conference
Real Club de Golf El Prat – 2015 Spanish Open Venue The 2014 European Golf Business Conference is headed...
Swedish Golf industry Snapshot
With one of the shortest playable seasons in the golf industry the Swedish golf market continues to prove their…
VISION 2020 workshop on Tour in Scananavia
The EGCOA has gone on tour with Sander Allegro – leading change management consultant to deliver interactive one…
VISION 2020 logo design by Paul Skellet – Wonderland Creative consultancy – GCAE branding partners
Supporting European Golf Federations
Supporting Industry Suppliers
